The goal of this redesign is to highlight VGANs’ unique Chocolate bar qualities by creating a fresh look for their packaging. This redesign will place emphasis on flavor, tastiness, and ingredients through flavor cue visuals and vibrant color palettes. The level of tastiness of the bars is deeply valued by the company, however, the current packaging lacks the vibrancy of appetite appeal. By creating a refreshed look and feel for the brand, this redesign will bring key ingredients and flavors to life, and will support VGAN’s idea that dairy-free chocolate can taste just as great as regular chocolate.