Sanpellegrino CIAO! Flavored Sparkling Water
Sanpellegrino CIAO! is a flavored sparkling water with real fruit juices, balanced by a pinch of Sicilian salt. Available in four different flavors, it offers a refreshing taste of the Italian zest for life, with zero grams of added sugar and just 10 calories or less per can.
The Ask:
Create 3 inspirational summer beachwear co-merching concepts for Ciao! at Target and develop stand-out POS 3D mockups Leveraging the brand’s Italian heritage & assets. Launch goal: Summer 2026.
Mood Board
Sketch Iterations
3D Renders
Ciao! Summer Apparel Takeover
CIAO Cart
Inspired by the vendors roaming Italian beaches that bring refreshment.
Almost as if the model has walked off the beach and into Target with our product.
Cool blues to signal refreshment, plus allow our swimwear & product to stand out - builds equity with our Italian umbrella.
Beach Cheers
Concept celebrates moments of togetherness at the beach.
Demonstrates apparel for men & women. Models cheekily cheers with our products. Cin cin!
Branded awnings create mini shops within a shop for apparel & product.
Sandy-looking floor graphic.
Branded cooler shows brand at the center of the moment.
Concept evokes a relaxing Italian holiday at the beach.
Models are taking a break at the beach, product in toe.
Branding awning and clapboard create feeling of an Italian shop by the beach.
Additional elements like totes, towels and sun hats could also be part of collection.
R&R: Relax & Refresh
Credits:
Client: Nestle
Art Director: Sydney Sabbota
3D Artist: Christopher Delmonico
Creative Director: Matt Stuyck
Associate Creative Director: Felipe Menezes
Agency: VML